SOCIAL STRATEGY | ART DIRECTION | CONTENT CREATION
KIRRIN FINCH
PERFORMANCE
At Kirrin Finch, I oversaw social strategy and creative direction across Instagram and TikTok, leading growth and engagement for a queer-owned fashion brand redefining fit and gender expression.
Instagram: Grew following from 35K → nearly 55K (+57%)
TikTok: Launched and grew to 13K followers
Video Views: Increased by 50% over time
Reach + Impressions: Estimated ~70% growth through strategic storytelling, inclusive casting, and consistent creative rollouts.
SKILLS
Creative direction for social and digital campaigns
End-to-end content production: photography, video, styling, post-production, copy
Collaborate with teams and external creators to produce authentic content
Platform-aware content strategy across channels
Analytics & Calendar Management
Competitive Analysis
Team Oversight
Partnered with queer fashion influencer Jade Fox to create a video showing how to style Kirrin Finch’s premium suits for special occasions. Posted on TikTok and Instagram, the video garnered 25K views and 385 likes on TikTok and 9.2K views and 297 likes on Instagram
KF X JADE FOX
Concepted and directed a TikTok with the hook, “You’ve never had a suit that matches your gender identity and fits right off the rack?” highlighting our ready-to-wear suits with the goal of brand awareness. The video addressed a common pain point for queer customers seeking menswear-inspired clothing that fits their bodies, boosting brand awareness and engagement with 1.3M views and 25.3K likes on TikTok.
SUITS THAT FIT YOUR IDENTITY
Launched a TikTok video promoting Kirrin Finch’s Pre-Loved site, highlighting accessible ways for customers to shop affordably while supporting circular fashion. Featuring behind-the-scenes clips of a founder measuring and listing garments, the video gave audiences an authentic look into the brand’s process and resonated widely, garnering 459.2K views and 7,313 likes.